Product Designer · Web · Mobile · AI

I design interfaces —
and understand how they're built

I make better decisions early, balance user needs with technical reality, use AI to build working prototypes when a design needs to be tried rather than described, and help products reach production faster, with fewer compromises.

Case studies

Piëch Mark Zero HMI

The in-car HMI for the Piëch Mark Zero electric sports car — a minimalist, driver-focused cockpit that won 1st place at the Car HMI Europe Awards.

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company
Piëch Automotive
role
HMI design lead
timeline
Oct 2021 – Jan 2022

Incari Studio Interface

A redesign of the authoring tool Incari sold — a node-based platform for building automotive, industrial and smart-home interfaces. Its problem was not missing features. It was that nobody could find the ones it had.

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company
Incari
role
SVP Design
timeline
Oct 2022 – Sep 2023

EM Concepts

Let customers develop room ideas with products they can buy.

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company
Edward Martin
role
Head of Product Design
timeline
Mar 2026 – Jul 2026

Air Combat Situational Awareness HMI

A working prototype of a secure air-operations interface for a Combined Air Operations Centre environment — planned as an AI-driven system, designed end to end from the first client conversation under NATO-aligned standards, and built with AI.

Coming soon
company
Aerospace manufacturer
role
End-to-end design lead
timeline
Dec 2024 – May 2025

Awards & Recognition

Car HMI Europe Awards — Winner

1st Place

UX Testing Methods & HMI Development, for the Piëch Mark Zero cockpit built with Incari.

Car Design News People Awards

x1 Shortlisted

Best User Experience Design Team, 2022 — a five-team shortlist with Rivian, Polestar and Tata, for UX that strengthens the connection between car and customer.

Bēhance

x1 Featured
Project

The Bohemian Benevolent & Literary Association website, selected for Behance's curated Web Design gallery.

Clients & Testimonials