Sometimes a product is still finding its shape. Sometimes it needs to outgrow it. I like working out which it is
I'm Dariusz Frączyk, a product designer based in Wrocław, Poland. I work with companies developing something new or rethinking a product they already have. I can help shape the idea, work out how it should behave, and design the interface through to implementation.
I like getting close enough to a problem to understand why it's there. How people use the product, how the business operates and how the software is built all shape the design. I'm comfortable joining while those questions are still open and working through them with you.
The visual side matters to me just as much. I enjoy finding a character for a product and carrying it through the whole experience — how information is arranged, how an interaction responds, the typography and the movement. I want the details to feel like they belong together.
Over nineteen years, I've worked independently, run my own studio and led design teams. That experience shapes how I work with clients. I share work while there's still room to change it, explain my decisions and stay involved as engineers build. I'm used to rescoping when time or technology changes what's possible.
I also design for what comes after me. Reusable patterns and clear decisions give your team something it can keep building on — without needing me in the room.
These days, I'm exploring what AI makes possible in products and in my own practice — I use it to generate ideas, build prototypes, and I make tools for the parts of my work I keep coming back to.
Tell me what you're working on and where you need another pair of hands—or another way of looking at it.
Clients & Testimonials
“Together we developed the complete HMI proof of concept for the Piëch vehicle — design, software, and hardware integration — culminating in a fully functional system installed in the first running prototype. Delivering such an ambitious project in just six months was a remarkable achievement. His deep understanding of HMI development made what could have been a highly complex project feel smooth and effortless.”
“A rare ability to blend strategic thinking, user experience, and visual design into products that feel both intuitive and beautifully crafted. He consistently challenged the team to explore better ideas, refine the details, and never settle for the obvious solution.”
“One of the very few interaction designers I have worked with who are equally skilled in interaction as well as visual design. He can quickly prototype an idea to facilitate its communication and usability testing. I would work with him again in a heartbeat.”
“Great in understanding business needs, challenging them and transforming them into concrete designs and specifications. The application has been highly appreciated for its intuitive user interface.”
“Everyone calls themselves a designer, but their work falls short of the experience needed for complex projects. Dariusz’s extensive knowledge of design methods and tools makes him a high quality asset to any creative team.”
“A person who takes responsibility, always focused on goals as well as a great teammate. He has big experience, understanding a project process not only from the design perspective but also from a business standpoint.”
“One of those rare professionals skilled and knowledgeable in both aspects — technology and programming, and art direction and design. I have met very few designers who possessed both abilities.”